We boost B2B sales by 30-60% in a year.
We're a unique consulting firm that covers all aspects of Sales & Marketing, helping you reach your goals efficiently.
Discover Our Approach
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the reason outbound sales doesn’t work for most companies is because they fail in one of four areas:
- List Strategy
- Messaging
- Rep Ramp, Production, and Professional Follow Up
- Leadership, Management, and High-Standard Accountability
"No Cure, No Pay" policy.
THE PROBLEM
4 REASONS MOST COMPANIES FAIL AT SALES
Not paying enough attention to who they're targeting
Many companies don't spend time figuring out who their ideal customers are. Without a clear plan for who to reach out to, their sales efforts often miss the mark.
Not using data to guide their sales pitches
Instead of using facts and numbers to shape their sales messages, some companies rely on guesswork. This can make it harder to convince potential customers to buy.
Taking too long to get started and not staying in touch
Even if they have a good plan and message, some companies take too long to get going. Others forget to keep following up with potential customers. Both can make it hard to make sales.
Leaders not taking responsibility for results
In successful sales teams, leaders make sure everyone knows what they need to do to meet their goals. They're also willing to push themselves and their team to do what it takes, even if it's tough.
- Ideal Customer Profile
- Sales Qualified Lead
- Marketing Qualified Lead
- Pipeline
- Sales Funnel
- Sales Drive
- Prospecting
- Outreach
- Customer Acquisition
SO WHAT IS
THE SOLUTION?
To get your outbound efforts on track, you need to address all four of the problems mentioned above—no ifs, ands, or buts.
Luckily, there are four options available, color-coded to highlight the best and worst choices for you.
DO NOTHING
By choosing to do nothing, you risk leaving a lot of potential revenue on the table and may struggle to meet your sales targets.
DO IT YOURSELF
Doing outbound efforts alone is tough. It means finding and training salespeople, investing in tech and data, and making sure everyone follows the plan. It's hard for most companies.
Doing outbound efforts alone is tough.
It means finding and training salespeople, investing in tech and data, and making sure everyone follows the plan. It's hard for most companies.
HIRE KOLOGY:
If you're still unsure whether this is the right choice for you, it's probably because you haven't had the chance to experience our services firsthand.
SO HOW
We Help To GROW?
Outbound. We ensure that you are targeting your next best accounts at all times, are breaking into those accounts with predictability, and that you are realizing revenue at a very profitable CAC (Cost to Acquire a Customer). From an economics and scale perspective, we aren't to be competed with... both by your internal team or by outsourced partners.
MESSAGE MARKET FIT
Combining messaging + product + offer. The HOW and WHAT we communicate to the market when it comes to our what we do.
STRATEGY
Which channels are viable? How big is our TAM? How big is the buying committee? What are our metrics and benchmarks, and thus, what resources do we need?
PROCESS
How do we get predictable outcomes with our outbound efforts? How can we bring new reps into the operation? Building out streamlined and scalable processes is critcal.
PEOPLE
Who and how do you hire? How are they trained and forged? Are they setup for success? Can you scale it? What will accountability be?
MANAGEMENT
Outbound is a challenge. How you lead the strategy, manage to the KPIs, and train in order to optimize performance needs to be dialed in.
TECHNOLOGY
Don't over-emphasize tech. Companies are far too bloated with their stack, yet not any more productive. Tech ought to make all of the above categories more efficient and effective. Period.
as your outbound partner, we solve for all of the above, do it excellently, and do it at an unparalleled speed.
Case study
How we helped clients grow their sales pipeline
Rohin Sethi Consulting’s Partnership Yields USD 375,000 Pipeline in 4 Months
Over the past 4 months, 190 prospects were added to the funnel, resulting in 25 meetings. 60% of these meetings converted into a pipeline of USD 375,000, highlighting the success of the partnership between Rohin Sethi Consulting.
WordPress Plugin Development Partnership Success: High Connection Acceptance, Impressive Open Rate, and 19 Secured Meetings
In our partnership success case study for WordPress Plugin Development, we highlight our impactful approach. With a 63% connection acceptance ratio, we sent 2300 messages, achieving a notable 46.3% open rate. Through targeted email prospecting, we engaged with 3000 prospects and secured 19 meetings.
63 Meetings Secured in 2 Months for Cybersecurity Company through Targeted Outreach
In just 2 months, we booked over 35 meetings for a Cyber Security Company. With 2390 connection requests and a 45% acceptance ratio, our targeted outreach was effective. We sent 5600 messages, achieving a 25% reply rate and securing 63 meetings, showcasing our impactful approach in cybersecurity.
Generated over 37 leads, helping AdAmplify refine their messaging and book meetings with prospects
Discover how Kology’s strategic partnership with AdAmplify, in Canada, drove significant eCommerce growth. Through targeted outreach and experimentation, we generated over 37 leads, helping AdAmplify refine their messaging and book meetings with prospects.
Zero Storefront’s Targeted Digital Engagement Nets 104 Qualified Deals in 2 Months
Zero Storefront’s strategic outreach campaign yielded exceptional results, demonstrating the efficacy of targeted digital engagement. In just 2 months, they closed 104 qualified deals, marking a significant achievement in their sales pipeline.
The Kology Process
At Kology, we believe in a streamlined and efficient approach to achieving results. Our process is designed to deliver high-quality solutions while ensuring transparency, collaboration, and client satisfaction every step of the way.
Business Developer
You are here. Ask your questions and vet us. We are doing the same.
Casestudy
Data-driven insights inform our strategy to reverse engineer outbound revenue targets with precision.
Blog
Try our 6-week pilot to validate assumptions, reverse engineer success, and optimize outbound strategies
Hire for Cold Calling
"Transition from assumptions to data; commit long-term, no short contracts. Embrace commitment, stay in the game."
Meet The Team
Transition from assumptions to data marks long-term commitment, no short contracts, only dedication to success
Casestudy
Try our 6-week pilot to validate assumptions, reverse engineer success, and optimize outbound strategies
What Customer Say About Kology
Exceeded expectations with our exceptional service and expertise!
Kology's help was invaluable in getting my accounting firm off the ground. With their guidance, we secured meetings and landed our first client in just a month. Their clear strategy and focused approach made all the difference. I highly recommend Kology for anyone looking to jumpstart their business
Austin Gudzak , Founder
Kreative Minds Marketing
Kology played a pivotal role in helping us secure more meetings than ever before. Their tailored strategies and hands-on approach were key factors in our success. We're incredibly grateful for their expertise and guidance!
David Mulin
MIF,EMBA,AEHL - Sofitel
Hiring Mihir Bhatt as our Fractical VP was one of the best decisions we've made for our business. His leadership and guidance have been instrumental in streamlining our business development process. Thanks to his efforts, we've seen a surge in productive meetings, and we're optimistic about the revenue potential in the upcoming quarter. Excited to continue working with Mihir and the Fractical team!
Olena Navrotska
Business Advisor Closely Outreach Experts
Thanks for consultation, we've been able to take our meeting acquisition to the next level. Their expertise in business development strategies has provided us with valuable insights and tactics to enhance our outreach efforts. We're confident that the meetings secured with their help will lead to tangible results in the near future.
bomda Chaur Founder ralefy
Kology has really helped us get our business processes in order and make sure everyone on our business development team is working towards the same goals. With their guidance, we've become more efficient and productive. We're thankful for their support and excited about what's to come!
Andree King
Managing DirectorManaging Director Jamjar.com
Thanks to Kology's efforts, our appointment schedule has never looked better. Their dedication to understanding our business needs and target audience has resulted in a steady stream of quality appointments. We're excited about the growth opportunities ahead and grateful for Kology's support.
Jody Nest
INCLUDING CAKE LTD
I got four projects in the first quarter. Their help was amazing, and they really understood what I needed. I'm grateful for their support and excited to keep working with them.
Shwet Patel, CEO
Raidlayer webhost pvt ltd
The consultation session was fantastic! After starting the outreach plan suggested by Kology, I've been getting better responses than ever before. Their advice really made a difference, and I'm thrilled with the results.
Vinita Shrimalli, Founder
MarketingZen Agency
With Kology's help, we onboarded nine new clients within just two months of our session. Their guidance was invaluable, and we're so happy with the results.
Jitendra Dadhaniya
Founder w24.in
I got four projects in the first quarter. Their help was amazing, and they really understood what I needed. I'm grateful for their support and excited to keep working with them.
Navneet Pate
Ambli.ai, FounderDon’t know where to start? Schedule a consultation call with us.
We partner with your team to build a more consistent and robust sales pipeline.
