ABM (Enterprise Accounts)
- Hyper-personalized
- Custom messaging for each account
- Multi-channel engagement
- High-value deals (₹10L – ₹5Cr+)
- Enterprise meeting booking
Best for: enterprise or strategic accounts.
Account-Based Marketing Services That Help You Win High-Value B2B Accounts
Kology’s Account-Based Marketing (ABM) services help you target, engage, and book meetings with your dream accounts using personalized, multi-channel outreach. We focus on the accounts that matter the most — not broad lead lists.
- Target account list (TAL) research
- Personalized ABM outreach
- Email + LinkedIn + calling campaigns
- Buying committee engagement
- Enterprise meeting booking
Why Choose Kology for Account-Based Marketing
Account-Based Marketing needs laser-focused execution. We combine strategy, research, personalization, and SDR execution to help you get meetings with the exact accounts you want.
With Kology’s ABM services, you get:
- Hand-picked high-value accounts
- Multi-touch, multi-channel outreach
- Personalized messaging for every decision-maker
- Engagement across the whole buying committee
- Meetings with real enterprise buyers
- Full visibility with weekly reporting
ABM works best for companies targeting large deals, enterprise clients, and long sales cycles — and Kology makes it simple, predictable, and scalable.
Our ABM Methodology for High-Value Accounts
We follow a structured ABM playbook that aligns your offer, ideal accounts, and multi-channel outreach sequences to drive engagement from decision-makers.
Our ABM methodology includes:
- ICP + Target Account Definition
- Buying Committee Mapping
- Multi-channel ABM Outreach
- Intent-based Engagement
- Meeting Booking With the Right Stakeholders
Every step is designed to move enterprise accounts from cold → aware → engaged → meeting-ready.
The ABM Process — Step-by-Step
ICP & Target Account List (TAL) Creation
We identify:
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Your ideal customer profile (ICP)
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Best-fit accounts
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Industry, geography, and revenue
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Buying triggers
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Competitor customers
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Accounts with high intent
You receive a fully segmented Target Account List (TAL).
ABM Research & Buying Committee Mapping
We research:
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Decision-makers
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Influencers & champions
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Technical evaluators
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Finance approvers
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C-level stakeholders
Each account is mapped with multiple touchpoints for higher engagement.
Personalized ABM Outreach (Email + LinkedIn + Calling)
We run multi-channel, multi-touch ABM outreach:
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Personalized cold emails
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LinkedIn connection requests
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LinkedIn DM sequences
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Strategic cold calling
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Follow-ups tailored to each persona
Every message is unique → no templates or mass campaigns.
Multi-Touch Nurturing & Engagement
We nurture accounts using:
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Value-driven emails
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Case-study-based messages
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Industry insights
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Personalized scripts
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Soft, low-friction CTAs
Our goal: turn cold accounts into warm opportunities.
Buying Committee Engagement
ABM isn’t one-to-one — it’s one-to-many. We engage:
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C-level
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Directors
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Managers
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Users
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Influencers
When multiple stakeholders show interest → your win rate shoots up.
Meeting Booking, Handover & Reporting
Once the account is warmed up, we:
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Qualify the opportunity
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Book the meeting
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Add notes to CRM
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Share buyer intent signals
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Provide ABM activity reports
Your sales team receives enterprise-ready meetings.
ABM Results You Can Expect
Our ABM campaigns typically deliver:
70–90% email open rate
ABM hyper-targeted messaging ensures your emails reach only high-value decision-makers. Personalized subject lines boost visibility and increase open probability.
20–40% Reply Rate
Because each email speaks directly to account pain points, replies become natural—not forced. ABM relevance drives conversations instead of cold rejection.
12–28 Warm Conversations per Month
We engage the buying committee with personalized insights they actually care about. This creates real interest and warm conversations with stakeholders who influence deals.
5–15 Enterprise Meetings per Month
ABM focuses on quality, not quantity—connecting you with enterprise buyers ready to talk. Your sales team receives meeting-ready opportunities from targeted accounts.
3–5x Pipeline Value Increase
Account selection ensures only high-ACV opportunities enter your pipeline. Every campaign compounds revenue potential and accelerates growth.
Shorter Sales Cycles
Prospects move faster because they already understand your value before the first call. ABM alignment reduces friction and simplifies internal approvals.
Higher Win Rate
Targeted messaging hits the exact business priorities of each account. More relevancy = more trust = more closed-won deals.
Bigger Deal Sizes
ABM emphasizes enterprise accounts with larger budgets and strategic needs. Deeper engagement leads to higher ACV and long-term contracts.
Problems ABM Solves for B2B Companies
Traditional lead gen fails when targeting enterprise accounts. ABM eliminates:
Get an ABM Strategy- Poor-fit leads
- Long qualification cycles
- Zero personalization
- No buying committee engagement
- Scattered outreach
- Wasted marketing spend
- Low value leads
Your Dedicated ABM SDR & Strategy Team
This gives you a complete ABM team without hiring internally.
Every ABM project includes:
- ABM strategist
- Lead researcher
- ABM SDR
- Copywriter
- Sales operations manager
Why ABM Works Better Than Traditional Lead Generation
ABM is precision sales development, not volume.
Personalization
Decision-makers respond faster
Targeted accounts
Higher win rate
Buying committee engagement
Multi-stakeholder influence
Multi-channel approach
Better visibility
Focused pipeline
Larger deal value
Intent-based timing
Better conversion
Team alignment
Sales + marketing synergy
Account-Based Marketing Pricing
ABM Starter — for Growth Companies
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ICP + TAL creation
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Multi-channel outreach
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Personalized sequences
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Buying committee engagement
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Domain warmup & deliverability
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Weekly reporting
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1 ABM SDR
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30–50 target accounts
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Email + LinkedIn outreach
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6–10 meetings/month
ABM Growth — for Mid-Size Teams
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ICP + TAL creation
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Multi-channel outreach
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Personalized sequences
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Buying committee engagement
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Domain warmup & deliverability
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Weekly reporting
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2 ABM SDRs
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75–150 target accounts
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Multi-channel ABM (email, LinkedIn, calling)
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10–15 meetings/month
Enterprise ABM — for Large Deals
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ICP + TAL creation
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Multi-channel outreach
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Personalized sequences
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Buying committee engagement
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Domain warmup & deliverability
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Weekly reporting
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3–5 ABM SDRs
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Enterprise account targeting
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Buying committee mapping
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Global ABM outreach
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Custom KPIs & ABM dashboards
Launch Your ABM Campaign in 3 Weeks
Week 1
ICP, target account list, messaging
Week 2
Research & buying committee mapping
Week 3
Multi-channel ABM outreach goes live Meetings begin in 4–6 weeks.
Strengthen Your Account Based Marketing Strategy to Identify, Engage, and Convert High-Value Accounts
Our refined ABM strategy helps you identify high-value accounts, build in-depth decision-maker profiles, leverage advanced account based marketing tools, and create personalized touchpoints that convert ideal prospects into loyal customers. As a specialized account based marketing agency, we support your entire journey from targeting to nurturing.
1
Focus on High-Value Accounts
We identify and prioritize high-value companies that align with your b2b account based marketing goals. By focusing your efforts on accounts with the strongest revenue potential, your ABM marketing becomes more precise, efficient, and ROI-driven.
2
Build Detailed Decision-Maker Profiles
Our team develops comprehensive profiles of key decision-makers within each target account. This includes mapping roles, motivations, challenges, and buying triggers — all essential elements of a strong account based marketing strategy. These insights ensure your outreach resonates on a personal and strategic level.
3
Personalized Outreach and Digital Touchpoints
We implement a tailored abm strategy that combines personalized emails, targeted ads, LinkedIn engagement, and strategic calls. Using advanced account based marketing tools, we create cohesive multi-channel touchpoints that drive higher engagement and deeper conversations across the buyer journey.
4
Nurture and Close Deals
As a results-driven account based marketing agency, we go beyond initial outreach. Our team nurtures every high-intent prospect with relevant content, timely follow-ups, and value-driven communication. This structured b2b account based marketing approach ensures smoother conversions and long-term customer relationships.
Build, Navigate, Map, and Scale Your Account Based Marketing Strategy for Predictable Growth
Our abm strategy empowers your business to understand target accounts deeply, map decision-makers with precision, engage key stakeholders, and scale your outreach with advanced account based marketing tools. By combining proven frameworks with tailored account based marketing services, we help you achieve measurable results across every stage of your b2b account based marketing journey.
Build
Gain deep insights into your high-value target accounts with our structured account based marketing services. Understand their challenges, buying behavior, and priorities to create stronger, more personalized ABM marketing initiatives that drive meaningful engagement.
Navigate
Understand complex decision-making structures within each organization. Our approach maps key influencers and decision-makers—an essential part of any successful account based marketing strategy—ensuring your messaging reaches the right people at the right time.
Map
Identify stakeholder relationships and uncover internal connections across the account. Using advanced account based marketing tools, we help you build a clear engagement path that supports smarter outreach and stronger ABM alignment.
Gather
Collect actionable insights that enhance your b2b account based marketing performance. We segment your audience, uncover intent signals, and support personalized messaging to improve every touchpoint across your ABM marketing campaigns.
Scale
Effortlessly scale your ABM program to reach more high-value accounts. As an experienced account based marketing agency, we refine your campaigns, automate workflows, and expand your influence using data-driven, multi-channel strategies.
Prioritize
Maximize opportunities and revenue by prioritizing leads effectively. We help you organize accounts based on intent, fit, and readiness—accelerating your pipeline and supporting faster, more consistent conversions.
Achieving Results Through a Powerful Account Based Marketing Strategy
Explore how our abm strategy shapes real client success and drives measurable outcomes. Through data-driven account based marketing services, advanced account based marketing tools, and a precision-focused approach to b2b account based marketing, we help brands turn challenges into opportunities. As a dedicated account based marketing agency, our work demonstrates how a well-built account based marketing strategy transforms outreach, accelerates engagement, and delivers remarkable results for high-value accounts.
Testimonials That Reflect the Strength of Our Account Based Marketing Services
At Kology, we take pride in delivering meaningful, measurable impact for every client we partner with. Our account based marketing services and data-driven abm strategy have helped businesses strengthen relationships, improve conversions, and accelerate growth across their b2b account based marketing efforts. As a trusted account based marketing agency, we combine strategic insight with personalized abm marketing to deliver results our clients genuinely value—and their testimonials speak for themselves.
Frequently Asked Questions About Our Account Based Marketing Strategy
Partner with Kology to access reliable, scalable, and results-driven account based marketing services designed for modern B2B growth. These FAQs address common questions from businesses exploring the right abm strategy, understanding how abm marketing works, and choosing the right account based marketing agency. Whether you're adopting a new account based marketing strategy or optimizing your existing approach with advanced account based marketing tools, these insights will help you make the right decision for your organization.
ABM is a strategy where marketing and sales target specific high-value accounts with personalized outreach.
Lead gen is volume-based; ABM is focused, targeted, and built for bigger deals.
30–300+ depending on your ABM model.
Yes. We map decision-makers, influencers, and C-level stakeholders.
Engagement begins in 4–6 weeks. Meetings follow shortly after.
Yes — full multi-channel ABM.
If you target high-ticket clients → yes.
Yes — HubSpot, Salesforce, Zoho, Pipedrive.
Yes — including qualification.
Book a free ABM strategy call — we’ll build your full plan.
Not Sure Where to Begin?
Let’s Build the Right Account
Based Marketing Strategy
Together.
Whether you’re new to account based marketing services or looking to refine
your existing abm strategy, our team is here to guide you. We help you source
high-quality contacts, design a personalized account based marketing strategy,
and execute targeted abm marketing campaigns using advanced account based
marketing tools. As a trusted account based marketing agency, we support your
entire b2b account based marketing journey—creating stronger engagement and
new sales opportunities for your business.
